There are many choices, when it comes to advertising and marketing your Yoga teaching skills for Yoga studios and Yoga instructors. As I?ve mentioned in other books, and interviews, the biggest difference between advertising and marketing, is cost. Advertising will usually cost you money. Marketing and public relations can sometimes cost you nothing, if you do it yourself.
You can market by press release, Email, FAX, mail, referrals, public relations, shoe leather (cold call - knocking on doors), and community outreach. Knocking on doors is a very inefficient use of your time. Whatever you do, remember that press releases about charity drives, interesting news in your studio, or your last visit to Tibet, are interesting to the public and cost you nothing.
If you send anything electronically, please make absolutely sure you have permission from the recipient. There are a number of penalties for sending out ?Junk Email? (Spam). In the US, the CAN-SPAM Act of 2003 is enforced by the Federal Trade Commission and can result in fines or imprisonment.
You should not Fax prospects without permission either. Within the US, there are penalties for sending ?Junk Faxes.? The Telephone Consumer Protection Act of 1991 and the Junk Fax Prevention Act of 2005 have rules that ban sending unwanted advertisements to a fax machine, without first receiving the receiver?s permission.
Therefore, learn the rules of electronic marketing or hire a service that does. It is in your best interest to know the law. Most Yoga teachers do not want the prospect of teaching Yoga, as an inmate, in prison. It is much less expensive to learn the rules and laws, or hire someone who does.
Advertising your Yoga business, on the other hand, will cost you money, and you want to get the best return for your investment. The return on investment is what makes the Internet so attractive to small businesses, such as Yoga teachers and Yoga studios.
The Internet is your absolute best return on investment. Yes, that?s right, and you will notice every major ashram, wellness center, studio, Yoga school, and Yoga teacher, who is worth their weight, has a website. You won?t see many ?fly-by-night? Yoga teaching services, with a strong natural search engine ranking.
The reason is - it takes a little while to establish your business on the web. Realistically, it takes about five months for a website to gain a strong presence in the natural search engine rankings.
? Copyright 2006 ? Paul Jerard / Aura Publications
Paul Jerard is a co-owner and the director of Yoga teacher training at: Aura Wellness Center, in North Providence, RI. He has been a certified Master Yoga teacher since 1995. He is a master instructor of martial arts, with multiple Black Belts, four martial arts teaching credentials, and was recently inducted into the USA Martial Arts Hall of Fame. He teaches Yoga, martial arts, and fitness to children, adults, and seniors in the greater Providence area. Recently he wrote: Is Running a Yoga Business Right for You? For Yoga students, who may be considering a new career as a Yoga teacher. http://www.yoga-teacher-training.org/index.html
Showing posts with label how to become a Yoga teacher. Show all posts
Showing posts with label how to become a Yoga teacher. Show all posts
March 1, 2009
Yoga for Pain
Is Yoga really a cure for pain? What kind of Yoga teacher should you visit for pain management? What style of Yoga would be best, if you are constantly feeling pain? In which cases would Yoga not be advisable for students in severe pain? Let?s look at some pain management solutions that Yoga has to offer.
Is Yoga really a cure for pain? Many Yoga students swear by the results they have received from regularly attending Yoga classes, two or three times per week. In truth, Yoga has its limits ? just like any diet. Can you imagine if you were going to diet wisely once a week? You can imagine the results.
Therefore, the real dilemma, with Yoga practice, is getting a student to practice on a regular basis. Also, Yoga, much like any prescription drug, cannot promise to be a ?cure-all? for every ailment. Yoga can promise to be a diversion from pain and help students to manage it better, with no adverse side effects.
The lifestyle changes that occur after regularly practicing Yoga, will cause Yoga students to evaluate everything they do, and everything they eat. Yoga is not just another exercise program or some fad that just came along within the least decade. According to some archaeological findings, Yoga has been in existence for over 5000 years. Show me an exercise fad with those credentials!
What kind of Yoga teacher should you visit for pain management? The Yoga teacher you select, for pain management, should be knowledgeable in the use of props. The prospective Yoga teacher should understand that each posture can be modified for the needs of the specific student. In other words, if you detect a ?it?s my way or the highway? attitude, get as far away from that Yoga teacher as you can.
The most important component in a Yoga teacher?s personality, who helps students with ailments, is compassion. If you don?t see, feel, or hear any compassion, this is the wrong match for your needs. Yoga can be customized for the specific needs of students. The Yoga teacher, who has not yet felt any pain, is going to have less empathy for students who are in pain. So, an ?elite? Yoga teacher, who can perform every asana imaginable, and has the body of a competing Olympic gymnast, may not exactly understand your pain.
What style of Yoga would be best, if you are constantly feeling pain? There are a number of styles to consider that can be easily customized for your specific needs. Here are a few to consider: Restorative Yoga, Therapeutic Yoga, Iyengar Yoga, Yoga Therapy, and Tri-Yoga. Please keep in mind that these styles will vary according to the Yoga teacher?s interpretation of the style?s principles.
In which cases would Yoga not be advisable for students in severe pain? Sometimes, physicians do not recommend Yoga in cases of severe pain, such as in the case of extremely severe arthritis. The reasoning is that any movement will cause a great deal of pain in the joints. If your physician tells you not to practice a gentle form of Yoga, you should at least ask why. If you are not satisfied with the answer, you should seek a second opinion.
If you are feeling pain, and want to take positive action, you should consult your physician, and if agreed by your physician, explore your options with a local Yoga teacher, who teaches a gentle style and has a history of helping Yoga students with ailments.
? Copyright 2006 ? Paul Jerard / Aura Publications
Paul Jerard is a co-owner and the director of Yoga teacher training at: Aura Wellness Center, in North Providence, RI. He has been a certified Master Yoga teacher since 1995. He is a master instructor of martial arts, with multiple Black Belts, four martial arts teaching credentials, and was recently inducted into the USA Martial Arts Hall of Fame. He teaches Yoga, martial arts, and fitness to children, adults, and seniors in the greater Providence area. Recently he wrote: Is Running a Yoga Business Right for You? For Yoga students, who may be considering a new career as a Yoga teacher. http://www.yoga-teacher-training.org/index.html
Is Yoga really a cure for pain? Many Yoga students swear by the results they have received from regularly attending Yoga classes, two or three times per week. In truth, Yoga has its limits ? just like any diet. Can you imagine if you were going to diet wisely once a week? You can imagine the results.
Therefore, the real dilemma, with Yoga practice, is getting a student to practice on a regular basis. Also, Yoga, much like any prescription drug, cannot promise to be a ?cure-all? for every ailment. Yoga can promise to be a diversion from pain and help students to manage it better, with no adverse side effects.
The lifestyle changes that occur after regularly practicing Yoga, will cause Yoga students to evaluate everything they do, and everything they eat. Yoga is not just another exercise program or some fad that just came along within the least decade. According to some archaeological findings, Yoga has been in existence for over 5000 years. Show me an exercise fad with those credentials!
What kind of Yoga teacher should you visit for pain management? The Yoga teacher you select, for pain management, should be knowledgeable in the use of props. The prospective Yoga teacher should understand that each posture can be modified for the needs of the specific student. In other words, if you detect a ?it?s my way or the highway? attitude, get as far away from that Yoga teacher as you can.
The most important component in a Yoga teacher?s personality, who helps students with ailments, is compassion. If you don?t see, feel, or hear any compassion, this is the wrong match for your needs. Yoga can be customized for the specific needs of students. The Yoga teacher, who has not yet felt any pain, is going to have less empathy for students who are in pain. So, an ?elite? Yoga teacher, who can perform every asana imaginable, and has the body of a competing Olympic gymnast, may not exactly understand your pain.
What style of Yoga would be best, if you are constantly feeling pain? There are a number of styles to consider that can be easily customized for your specific needs. Here are a few to consider: Restorative Yoga, Therapeutic Yoga, Iyengar Yoga, Yoga Therapy, and Tri-Yoga. Please keep in mind that these styles will vary according to the Yoga teacher?s interpretation of the style?s principles.
In which cases would Yoga not be advisable for students in severe pain? Sometimes, physicians do not recommend Yoga in cases of severe pain, such as in the case of extremely severe arthritis. The reasoning is that any movement will cause a great deal of pain in the joints. If your physician tells you not to practice a gentle form of Yoga, you should at least ask why. If you are not satisfied with the answer, you should seek a second opinion.
If you are feeling pain, and want to take positive action, you should consult your physician, and if agreed by your physician, explore your options with a local Yoga teacher, who teaches a gentle style and has a history of helping Yoga students with ailments.
? Copyright 2006 ? Paul Jerard / Aura Publications
Paul Jerard is a co-owner and the director of Yoga teacher training at: Aura Wellness Center, in North Providence, RI. He has been a certified Master Yoga teacher since 1995. He is a master instructor of martial arts, with multiple Black Belts, four martial arts teaching credentials, and was recently inducted into the USA Martial Arts Hall of Fame. He teaches Yoga, martial arts, and fitness to children, adults, and seniors in the greater Providence area. Recently he wrote: Is Running a Yoga Business Right for You? For Yoga students, who may be considering a new career as a Yoga teacher. http://www.yoga-teacher-training.org/index.html
Discover How Yoga can Improve Workplace Safety and Health
The public view of Yoga has dramatically changed. At one time the vast majority of Yoga schools were home businesses. These days, every fitness studio has Yoga classes and many corporate fitness centers have added Yoga classes to the schedule. So, how else could a local Yoga teacher help your business?
Each business has, within itself, safety hazards, repetitive motion injuries, stressed out employees, and an atmosphere that requires optimum morale. Every possible life skill can be gained from the steady practice of Yoga.
Safety hazards need to be listed in at least two categories, from actual hazards to potential hazards. An actual hazard such as a back injury that occurred in the past, which often happens to employees holding a specific job, or within a particular department, can be prevented by having a Yoga specialist observe the physical movements of those employees.
In an office setting, Yoga techniques can be introduced to gently stretch tendons, muscles, and soft tissue. This has often been referred to as ?Office Yoga? and will actually increase productivity as office employees ?recharge their batteries.?
Within a manufacturing or shipping environment, employees face many risks. Shifting and lifting objects can cause many accidents or repetitive motion injuries. There is also the potential for injury when employees who monitor machinery become less aware of hazards around them. Yoga practice helps employees to increase their awareness on the job.
Repetitive motion injuries can occur on any job. The cost of worker?s compensation claims is enough to make any business take preventative action. Yoga classes and Yoga safety programs offer employees methods for preventing injuries. Installing a Yoga program does create a positive atmosphere in the workplace.
Stressed out employees will benefit from any Yoga exercises or techniques. The fact is that stress will cost every company a fortune in health insurance premiums and potential claims. Think of the sick time, lack of production, poor morale, potential office turmoil, and worker?s compensation claims. In each case Yoga offers a low cost alternative for small to medium businesses.
Yoga classes in the workplace create an atmosphere of optimum morale. Employees get the message that upper management cares about their well being, when Yoga classes are available. These small ?perks? create harmony in the office, on the production floor, and within shipping departments.
Even a worker who is disgruntled will realize the benefits of a corporate Yoga program. Yoga also helps employees develop new life skills such as anger management, stress reduction, moderate diet, healthy living, self-esteem, and much more. The truth is: There are so many benefits to be gained by introducing Yoga into the corporate sector that management is ?crazy? not to offer it.
Imagine a company with happy, healthy, and appreciative employees. Yoga could be inserted into the work schedule, for a half-hour per day, and you would still increase productivity. Yoga training in the workplace is truly a ?win ? win? situation for both the employees and the ownership.
? Copyright 2006 ? Paul Jerard / Aura Publications
Paul Jerard is a co-owner and the director of Yoga teacher training at: Aura Wellness Center, in North Providence, RI. He has been a certified Master Yoga teacher since 1995. He is a master instructor of martial arts, with multiple Black Belts, four martial arts teaching credentials, and was recently inducted into the USA Martial Arts Hall of Fame. He teaches Yoga, martial arts, and fitness to children, adults, and seniors in the greater Providence area. Recently he wrote: Is Running a Yoga Business Right for You? For Yoga students, who may be considering a new career as a Yoga teacher. http://www.yoga-teacher-training.org/index.html
Each business has, within itself, safety hazards, repetitive motion injuries, stressed out employees, and an atmosphere that requires optimum morale. Every possible life skill can be gained from the steady practice of Yoga.
Safety hazards need to be listed in at least two categories, from actual hazards to potential hazards. An actual hazard such as a back injury that occurred in the past, which often happens to employees holding a specific job, or within a particular department, can be prevented by having a Yoga specialist observe the physical movements of those employees.
In an office setting, Yoga techniques can be introduced to gently stretch tendons, muscles, and soft tissue. This has often been referred to as ?Office Yoga? and will actually increase productivity as office employees ?recharge their batteries.?
Within a manufacturing or shipping environment, employees face many risks. Shifting and lifting objects can cause many accidents or repetitive motion injuries. There is also the potential for injury when employees who monitor machinery become less aware of hazards around them. Yoga practice helps employees to increase their awareness on the job.
Repetitive motion injuries can occur on any job. The cost of worker?s compensation claims is enough to make any business take preventative action. Yoga classes and Yoga safety programs offer employees methods for preventing injuries. Installing a Yoga program does create a positive atmosphere in the workplace.
Stressed out employees will benefit from any Yoga exercises or techniques. The fact is that stress will cost every company a fortune in health insurance premiums and potential claims. Think of the sick time, lack of production, poor morale, potential office turmoil, and worker?s compensation claims. In each case Yoga offers a low cost alternative for small to medium businesses.
Yoga classes in the workplace create an atmosphere of optimum morale. Employees get the message that upper management cares about their well being, when Yoga classes are available. These small ?perks? create harmony in the office, on the production floor, and within shipping departments.
Even a worker who is disgruntled will realize the benefits of a corporate Yoga program. Yoga also helps employees develop new life skills such as anger management, stress reduction, moderate diet, healthy living, self-esteem, and much more. The truth is: There are so many benefits to be gained by introducing Yoga into the corporate sector that management is ?crazy? not to offer it.
Imagine a company with happy, healthy, and appreciative employees. Yoga could be inserted into the work schedule, for a half-hour per day, and you would still increase productivity. Yoga training in the workplace is truly a ?win ? win? situation for both the employees and the ownership.
? Copyright 2006 ? Paul Jerard / Aura Publications
Paul Jerard is a co-owner and the director of Yoga teacher training at: Aura Wellness Center, in North Providence, RI. He has been a certified Master Yoga teacher since 1995. He is a master instructor of martial arts, with multiple Black Belts, four martial arts teaching credentials, and was recently inducted into the USA Martial Arts Hall of Fame. He teaches Yoga, martial arts, and fitness to children, adults, and seniors in the greater Providence area. Recently he wrote: Is Running a Yoga Business Right for You? For Yoga students, who may be considering a new career as a Yoga teacher. http://www.yoga-teacher-training.org/index.html
Yoga Philosophy for Beginners
Are you searching for much more from your Yoga class than just a workout? What deeper concepts should you learn in your Yoga practice? How can philosophy, taught by a Yoga teacher, change the quality of your life today?
There are so many Yoga philosophy concepts, but here are three that will help you shed many burdens in life. Yoga teachers vary on how much Yogic philosophy they will teach within a typical class. The cause of this may be the type of Yoga class, the perceived popularity, or the Yoga teacher?s choice.
In my Restorative Yoga classes, I teach much more Yogic philosophy than I do in a Vinyasa Yoga class. The same can be said for the amount of meditation time within my North Providence Restorative Yoga classes.
If you are wondering why - here is the answer: My Vinyasa Yoga students are usually younger and could really care less about Yogic philosophy or any other philosophy. They just want to work hard, so we work on mind and body only.
Am I selling out? You can be the judge, but these Yoga students will change with time, and will eventually want to see more of what Yoga has to offer. They are not in a big rush to learn any other form of Yoga, beyond the physically challenging styles - which is fine, because I need to get my exercise, too.
The following are three basic Yogic philosophy principles that will change your life, for the best, today. Try them, and you will make your life happy, simple, and less stressful. Make the change today, or tomorrow morning, for your overall health.
Loving kindness toward yourself, and others, starts from the moment you wake up. Stop criticizing yourself and others. Take positive action and you will see big changes. This is very hard to do, but try not to make negative comments about those who do not live up to your standards. If you can help by being a good example, that?s fine, but do not make it an issue, or a point of contention.
Never beat yourself up with criticism. If you have done wrong, make an effort to change and find solutions, but do not dwell on past mistakes. It will not be to your benefit to meditate on guilt.
Forgiveness is important for your survival and the quality of your own life. You have to let go and forgive others, for your own good. A grudge is a ?prison sentence.? Let it go and you become free to do more important things. If you do not let it go, your overall health will suffer, as a result.
Being content with what you have is also known as Santosha. This will stop you from driving yourself crazy - when you are constantly competing with everyone around you. If a friend just bought a new house, feel good for him or her. Do not worry about what you do not have. Be happy about what you do have.
This applies to the physical aspect of Yoga, as well. If you see another student easily perform difficult asanas, be happy for him or her, but be proud of your own accomplishments. For example: You may have improved balance, learned a Pranayama technique to reduce stress, be eating a better diet, or feel the many benefits of meditation.
Make these three Yogic concepts a part of your daily life, and you will enjoy life?s many treasures.
? Copyright 2006 ? Paul Jerard / Aura Publications
Paul Jerard is a co-owner and the director of Yoga teacher training at: Aura Wellness Center, in North Providence, RI. He has been a certified Master Yoga teacher since 1995. To receive a Free e-Book: “Yoga in Practice,” and a Free Yoga Newsletter, please visit: http://www.yoga-teacher-training.org/index.html
There are so many Yoga philosophy concepts, but here are three that will help you shed many burdens in life. Yoga teachers vary on how much Yogic philosophy they will teach within a typical class. The cause of this may be the type of Yoga class, the perceived popularity, or the Yoga teacher?s choice.
In my Restorative Yoga classes, I teach much more Yogic philosophy than I do in a Vinyasa Yoga class. The same can be said for the amount of meditation time within my North Providence Restorative Yoga classes.
If you are wondering why - here is the answer: My Vinyasa Yoga students are usually younger and could really care less about Yogic philosophy or any other philosophy. They just want to work hard, so we work on mind and body only.
Am I selling out? You can be the judge, but these Yoga students will change with time, and will eventually want to see more of what Yoga has to offer. They are not in a big rush to learn any other form of Yoga, beyond the physically challenging styles - which is fine, because I need to get my exercise, too.
The following are three basic Yogic philosophy principles that will change your life, for the best, today. Try them, and you will make your life happy, simple, and less stressful. Make the change today, or tomorrow morning, for your overall health.
Loving kindness toward yourself, and others, starts from the moment you wake up. Stop criticizing yourself and others. Take positive action and you will see big changes. This is very hard to do, but try not to make negative comments about those who do not live up to your standards. If you can help by being a good example, that?s fine, but do not make it an issue, or a point of contention.
Never beat yourself up with criticism. If you have done wrong, make an effort to change and find solutions, but do not dwell on past mistakes. It will not be to your benefit to meditate on guilt.
Forgiveness is important for your survival and the quality of your own life. You have to let go and forgive others, for your own good. A grudge is a ?prison sentence.? Let it go and you become free to do more important things. If you do not let it go, your overall health will suffer, as a result.
Being content with what you have is also known as Santosha. This will stop you from driving yourself crazy - when you are constantly competing with everyone around you. If a friend just bought a new house, feel good for him or her. Do not worry about what you do not have. Be happy about what you do have.
This applies to the physical aspect of Yoga, as well. If you see another student easily perform difficult asanas, be happy for him or her, but be proud of your own accomplishments. For example: You may have improved balance, learned a Pranayama technique to reduce stress, be eating a better diet, or feel the many benefits of meditation.
Make these three Yogic concepts a part of your daily life, and you will enjoy life?s many treasures.
? Copyright 2006 ? Paul Jerard / Aura Publications
Paul Jerard is a co-owner and the director of Yoga teacher training at: Aura Wellness Center, in North Providence, RI. He has been a certified Master Yoga teacher since 1995. To receive a Free e-Book: “Yoga in Practice,” and a Free Yoga Newsletter, please visit: http://www.yoga-teacher-training.org/index.html
February 27, 2009
Universal Principles of Yoga, Part 1
Yoga and Yogic philosophy is occasionally misunderstood because some people have not been informed of the universal principles that are not threatening to any belief or disbelief. Many people who do not practice Yoga are often surprised to find detailed dietary suggestions contained within their Yoga training. Yoga aids the student toward better health in every possible aspect. So, Yoga requires and in depth explanation.
Let?s start with the meaning of Yoga, which literally means ?unity? or ?union.? Your next question might be, ?Unity with what?? Yoga does help unify the mind and body, but it also unifies the spirit or soul within you with God. The soul is sometimes known as the ?Atman? and can also be referred to as pure or true consciousness. Yoga is not a religion, but it can be practiced in harmony with any religion.
Before we go any further; it should be noted that many students from a variety of religions have practiced Yoga and feel a deeper connection with God as a result of the mind, body, and spirit unification process. Therefore, Yoga is doing no harm to anyone of any religion. Yoga philosophy does not preach a ?Better than thou? doctrine. This has been mankind?s excuse to wage war, since history was first recorded and even before.
The concept of another person?s religion, nationality, ethnic background, race, and gender; being less, have always been convenient reasons for bigotry, slavery, and cruelty. Tolerance of others is not a new idea in Yogic philosophy.
There is no group that has the exclusive rights to Yoga. India is the birth place of Yoga and the people of India have gladly shared their gift with the rest of the world. There is no exclusive group that practices Yoga or teaches Yoga classes. Yoga was not designed to be an exclusive practice and Yoga has evolved for the best over 5,000 years to this day.
For the sake of being ?politically correct,? many Yoga teachers omit the spiritual aspect of Yoga in their Hatha Yoga classes. This is fine, since the masses of some cultures object to learning about a method to connect to God. However, what does it say about a culture that is to busy to talk or think about God?
It means many things and some societies are showing signs of systematic spiritual illness. However, if you teach Hatha Yoga under these circumstances, you might be best to leave religion outside your classes. Unless, you are teaching Bhakti Yoga or something similar such as Jewish, Moslem, or Christian Yoga, the union of mind, body, and spirit does not usually occur in a typical Hatha Yoga class.
? Copyright 2006 ? Paul Jerard / Aura Publications
Paul Jerard is a co-owner and the director of Yoga teacher training at: Aura Wellness Center, in North Providence, RI. He has been a certified Master Yoga teacher since 1995. He is a master instructor of martial arts, with multiple Black Belts, four martial arts teaching credentials, and was recently inducted into the USA Martial Arts Hall of Fame. He teaches Yoga, martial arts, and fitness to children, adults, and seniors in the greater Providence area. Recently he wrote: Is Running a Yoga Business Right for You? For Yoga students, who may be considering a new career as a Yoga teacher. http://www.yoga-teacher-training.org/index.html
Let?s start with the meaning of Yoga, which literally means ?unity? or ?union.? Your next question might be, ?Unity with what?? Yoga does help unify the mind and body, but it also unifies the spirit or soul within you with God. The soul is sometimes known as the ?Atman? and can also be referred to as pure or true consciousness. Yoga is not a religion, but it can be practiced in harmony with any religion.
Before we go any further; it should be noted that many students from a variety of religions have practiced Yoga and feel a deeper connection with God as a result of the mind, body, and spirit unification process. Therefore, Yoga is doing no harm to anyone of any religion. Yoga philosophy does not preach a ?Better than thou? doctrine. This has been mankind?s excuse to wage war, since history was first recorded and even before.
The concept of another person?s religion, nationality, ethnic background, race, and gender; being less, have always been convenient reasons for bigotry, slavery, and cruelty. Tolerance of others is not a new idea in Yogic philosophy.
There is no group that has the exclusive rights to Yoga. India is the birth place of Yoga and the people of India have gladly shared their gift with the rest of the world. There is no exclusive group that practices Yoga or teaches Yoga classes. Yoga was not designed to be an exclusive practice and Yoga has evolved for the best over 5,000 years to this day.
For the sake of being ?politically correct,? many Yoga teachers omit the spiritual aspect of Yoga in their Hatha Yoga classes. This is fine, since the masses of some cultures object to learning about a method to connect to God. However, what does it say about a culture that is to busy to talk or think about God?
It means many things and some societies are showing signs of systematic spiritual illness. However, if you teach Hatha Yoga under these circumstances, you might be best to leave religion outside your classes. Unless, you are teaching Bhakti Yoga or something similar such as Jewish, Moslem, or Christian Yoga, the union of mind, body, and spirit does not usually occur in a typical Hatha Yoga class.
? Copyright 2006 ? Paul Jerard / Aura Publications
Paul Jerard is a co-owner and the director of Yoga teacher training at: Aura Wellness Center, in North Providence, RI. He has been a certified Master Yoga teacher since 1995. He is a master instructor of martial arts, with multiple Black Belts, four martial arts teaching credentials, and was recently inducted into the USA Martial Arts Hall of Fame. He teaches Yoga, martial arts, and fitness to children, adults, and seniors in the greater Providence area. Recently he wrote: Is Running a Yoga Business Right for You? For Yoga students, who may be considering a new career as a Yoga teacher. http://www.yoga-teacher-training.org/index.html
Insider Secrets to the Business of Teaching Yoga, Part 4
The authors, previously mentioned, have more than one motivational audio book out on the market - and this is only the ?tip of the iceberg.? Some of their stories will entertain you and give you insight to success. Every Yoga teacher, who succeeds, learns from past failures. It?s less painful to learn from other Yoga instructor?s failures and much less expensive, too.
If you brainstorm with successful Yoga teachers, or people in general, you will find many of them read or listen to inspirational material. They don?t participate in, or listen to, much negative talk, and you can?t afford to either.
As a Yoga teacher, you have to be positive when teaching every Yoga class. Your students will feel negative energy from you, and it is hard for any Yoga teacher to help others if he or she is ?feeling down in the dumps.?
Some negative thinkers will tell you to resign yourself to teach Yoga as a hobby. This is what each Yoga teacher should do if he or she doesn?t believe in success. Forget about your dreams, and believe in doom and gloom. You learn worthless concepts like:
?That will never work.?
?You have to be born with money.?
?Life sucks and then you die.?
Enough already! Stay away from these people, who want to shatter your dreams, of being a successful Yoga teacher, and believe in yourself. If you need more audio book or e-Book recommendations; send me an Email. When you develop a positive outlook, you will find yourself surrounded by positive people.
When each of us chooses to study Yoga, and then to teach Yoga; we learn about the many positive components of Yoga. Go back to the basics and cultivate prana. Practice positive meditation and positively visualize your future every day.
Eat a sattvic diet or eat as close as you can to sattvic. In truth, all Yoga teachers must ?walk the talk.? When we decide to become a Yoga teacher, we are supposed to be examples of good mental, physical, and spiritual health.
This does not mean we have to have perfect bodies, but all Yoga teachers should be in the best health possible. Otherwise, what kind of a message are we sending to the public at large? Being a good example of health is part of the job description if you decide to teach Yoga.
? Copyright 2006 ? Paul Jerard / Aura Publications
Paul Jerard is a co-owner and the director of Yoga teacher training at: Aura Wellness Center, in North Providence, RI. He has been a certified Master Yoga teacher since 1995. He is a master instructor of martial arts, with multiple Black Belts, four martial arts teaching credentials, and was recently inducted into the USA Martial Arts Hall of Fame. He teaches Yoga, martial arts, and fitness to children, adults, and seniors in the greater Providence area. Recently he wrote: Is Running a Yoga Business Right for You? For Yoga students, who may be considering a new career as a Yoga teacher. http://www.yoga-teacher-training.org/index.html
If you brainstorm with successful Yoga teachers, or people in general, you will find many of them read or listen to inspirational material. They don?t participate in, or listen to, much negative talk, and you can?t afford to either.
As a Yoga teacher, you have to be positive when teaching every Yoga class. Your students will feel negative energy from you, and it is hard for any Yoga teacher to help others if he or she is ?feeling down in the dumps.?
Some negative thinkers will tell you to resign yourself to teach Yoga as a hobby. This is what each Yoga teacher should do if he or she doesn?t believe in success. Forget about your dreams, and believe in doom and gloom. You learn worthless concepts like:
?That will never work.?
?You have to be born with money.?
?Life sucks and then you die.?
Enough already! Stay away from these people, who want to shatter your dreams, of being a successful Yoga teacher, and believe in yourself. If you need more audio book or e-Book recommendations; send me an Email. When you develop a positive outlook, you will find yourself surrounded by positive people.
When each of us chooses to study Yoga, and then to teach Yoga; we learn about the many positive components of Yoga. Go back to the basics and cultivate prana. Practice positive meditation and positively visualize your future every day.
Eat a sattvic diet or eat as close as you can to sattvic. In truth, all Yoga teachers must ?walk the talk.? When we decide to become a Yoga teacher, we are supposed to be examples of good mental, physical, and spiritual health.
This does not mean we have to have perfect bodies, but all Yoga teachers should be in the best health possible. Otherwise, what kind of a message are we sending to the public at large? Being a good example of health is part of the job description if you decide to teach Yoga.
? Copyright 2006 ? Paul Jerard / Aura Publications
Paul Jerard is a co-owner and the director of Yoga teacher training at: Aura Wellness Center, in North Providence, RI. He has been a certified Master Yoga teacher since 1995. He is a master instructor of martial arts, with multiple Black Belts, four martial arts teaching credentials, and was recently inducted into the USA Martial Arts Hall of Fame. He teaches Yoga, martial arts, and fitness to children, adults, and seniors in the greater Providence area. Recently he wrote: Is Running a Yoga Business Right for You? For Yoga students, who may be considering a new career as a Yoga teacher. http://www.yoga-teacher-training.org/index.html
February 26, 2009
Secrets of Exceptional Yoga Teachers, Part 1
Would you like to know a formula for becoming an exceptional Yoga teacher? What separates the exceptional yoga teacher from the ?pack?? Here is an itemized formula to become an exceptional and successful Yoga instructor.
Continuing education is part of a Yoga instructor?s job description. Although you may teach Yoga, you must accept being a student of Yoga for life. Learn what you can, to benefit your Yoga student?s ailments, and when you have time, learn a little bit more. With 5,000 years of documentation behind it, Yoga is like a great mountain where one lifetime will just not be enough to discover everything.
Patience is the next ingredient within an exceptional Yoga teacher. Be patient with yourself, your family, your friends, and your Yoga students. Do not put pressure on anyone unnecessarily. Some Yoga students have to grow into the practice. You might be unknowingly doing the same to yourself or your loved ones. The key is to become aware of it and always be mindful of others.
Take action and understand the laws of cause and effect (Karma). Most of the world takes no action at all, but exceptional Yoga teachers do not ?sit on their hands.? Just by taking action, you will be a success in life. Great ideas mean nothing without action, but your actions should always help others. It is fine to help yourself, just make sure you are not harming anything in the process.
Compassion is needed to become an exceptional Yoga teacher. You must show compassion for Yoga students and for mankind. Treat everyone possible with loving kindness. When this is impossible avoid negative people who seek pleasure through spreading pessimism, bigotry, hatred, greed, and envy.
Passion for Yoga and for helping other people can be found in most Yoga teachers. The Yoga teacher who just ?does it for the money,? will not last. If you feel like that, you should find your ?real calling,? passion, and true desires. Life is too short to waste time doing a job that you dread. Strangely, I have never met a Yoga teacher who regretted teaching Yoga. If I ever find one, I will let you know.
Courage is required to be your own boss. To wake up each morning and go it alone, without someone over your shoulder is a Yoga teacher?s life reward. Most of the masses like to be told what to do, but the Yoga teacher makes his or her own hours. There is some responsibility that goes with any business, but every Yoga teacher knows the responsibility is worth it.
? Copyright 2006 ? Paul Jerard / Aura Publications
Paul Jerard is a co-owner and the director of Yoga teacher training at: Aura Wellness Center, in North Providence, RI. He has been a certified Master Yoga teacher since 1995. He is a master instructor of martial arts, with multiple Black Belts, four martial arts teaching credentials, and was recently inducted into the USA Martial Arts Hall of Fame. He teaches Yoga, martial arts, and fitness to children, adults, and seniors in the greater Providence area. Recently he wrote: Is Running a Yoga Business Right for You? For Yoga students, who may be considering a new career as a Yoga teacher. http://www.yoga-teacher-training.org/index.html
Continuing education is part of a Yoga instructor?s job description. Although you may teach Yoga, you must accept being a student of Yoga for life. Learn what you can, to benefit your Yoga student?s ailments, and when you have time, learn a little bit more. With 5,000 years of documentation behind it, Yoga is like a great mountain where one lifetime will just not be enough to discover everything.
Patience is the next ingredient within an exceptional Yoga teacher. Be patient with yourself, your family, your friends, and your Yoga students. Do not put pressure on anyone unnecessarily. Some Yoga students have to grow into the practice. You might be unknowingly doing the same to yourself or your loved ones. The key is to become aware of it and always be mindful of others.
Take action and understand the laws of cause and effect (Karma). Most of the world takes no action at all, but exceptional Yoga teachers do not ?sit on their hands.? Just by taking action, you will be a success in life. Great ideas mean nothing without action, but your actions should always help others. It is fine to help yourself, just make sure you are not harming anything in the process.
Compassion is needed to become an exceptional Yoga teacher. You must show compassion for Yoga students and for mankind. Treat everyone possible with loving kindness. When this is impossible avoid negative people who seek pleasure through spreading pessimism, bigotry, hatred, greed, and envy.
Passion for Yoga and for helping other people can be found in most Yoga teachers. The Yoga teacher who just ?does it for the money,? will not last. If you feel like that, you should find your ?real calling,? passion, and true desires. Life is too short to waste time doing a job that you dread. Strangely, I have never met a Yoga teacher who regretted teaching Yoga. If I ever find one, I will let you know.
Courage is required to be your own boss. To wake up each morning and go it alone, without someone over your shoulder is a Yoga teacher?s life reward. Most of the masses like to be told what to do, but the Yoga teacher makes his or her own hours. There is some responsibility that goes with any business, but every Yoga teacher knows the responsibility is worth it.
? Copyright 2006 ? Paul Jerard / Aura Publications
Paul Jerard is a co-owner and the director of Yoga teacher training at: Aura Wellness Center, in North Providence, RI. He has been a certified Master Yoga teacher since 1995. He is a master instructor of martial arts, with multiple Black Belts, four martial arts teaching credentials, and was recently inducted into the USA Martial Arts Hall of Fame. He teaches Yoga, martial arts, and fitness to children, adults, and seniors in the greater Providence area. Recently he wrote: Is Running a Yoga Business Right for You? For Yoga students, who may be considering a new career as a Yoga teacher. http://www.yoga-teacher-training.org/index.html
Secrets of Exceptional Yoga Teachers, Part 2
Professional and responsible Yoga teachers become exceptional Yoga teachers. The Yoga teacher who shows up late for class, is disorganized, and does not have a hint of lesson plan in his or her head, will not be successful. As a Yoga teacher, your conduct should be professional at all times. You cannot ?act like a Yoga teacher? during a class and then provoke conflicts outside of your classes.
Yoga instructors need to have problem solving skills, as not all bodies are the same. Some students will require a bit more ?maintenance,? than others. You are a living and breathing guide to Yoga?s many aspects. You will be asked to explain the physical, mental, and possibly the spiritual benefits of Yoga. As a result, you will become a better Yoga teacher than you imagined.
The responsibility just comes with leadership and being self-employed. An independent mind-set is ingrained through the daily routine of handling your own affairs. You are in charge of your own finances, health, career, and more.
Being willing to adapt and evolve is a key component to teaching Yoga. Now more than ever Yoga and healing information is being exchanged at the speed of the Internet. You must absorb information in regard to Yoga, physical therapy, ailments, physiology, anatomy, kinesiology, and sports medicine.
Therefore, you may want to learn how to speed read or listen to audio books. Your Yoga lesson plans will evolve, when you learn new methods for safety, modifications, and how to help Yoga students with ailments.
Planning and preparation are a part of each day, as you get ready for each Yoga class. You must also write down your daily, weekly, monthly, and annual goals. This will propel you to a level of Yoga teaching beyond your ?wildest dreams.? This method is a matter of positive visualization and using positive energy for the good of those you come into contact with. You will be shocked to see your written goals become reality, but written goals do come true quite often.
Setting a pace is a matter of being reasonable with yourself and those around you. This may sound strange, but I have seen Yoga teachers push themselves too far. Life is a journey, not a race, and the rewards of pacing yourself will be plentiful, if you allow yourself the time to ?stop and smell the flowers.?
Ambition is the final key, but based upon what I have already said, all aspirations should be ?kept in check.? Never look at life from a linear viewpoint. Enjoy your loved ones and friends, as you work toward becoming an exceptional Yoga teacher. This will be your holistic path to success.
? Copyright 2006 ? Paul Jerard / Aura Publications
Paul Jerard is a co-owner and the director of Yoga teacher training at: Aura Wellness Center, in North Providence, RI. He has been a certified Master Yoga teacher since 1995. He is a master instructor of martial arts, with multiple Black Belts, four martial arts teaching credentials, and was recently inducted into the USA Martial Arts Hall of Fame. He teaches Yoga, martial arts, and fitness to children, adults, and seniors in the greater Providence area. Recently he wrote: Is Running a Yoga Business Right for You? For Yoga students, who may be considering a new career as a Yoga teacher. http://www.yoga-teacher-training.org/index.html
Yoga instructors need to have problem solving skills, as not all bodies are the same. Some students will require a bit more ?maintenance,? than others. You are a living and breathing guide to Yoga?s many aspects. You will be asked to explain the physical, mental, and possibly the spiritual benefits of Yoga. As a result, you will become a better Yoga teacher than you imagined.
The responsibility just comes with leadership and being self-employed. An independent mind-set is ingrained through the daily routine of handling your own affairs. You are in charge of your own finances, health, career, and more.
Being willing to adapt and evolve is a key component to teaching Yoga. Now more than ever Yoga and healing information is being exchanged at the speed of the Internet. You must absorb information in regard to Yoga, physical therapy, ailments, physiology, anatomy, kinesiology, and sports medicine.
Therefore, you may want to learn how to speed read or listen to audio books. Your Yoga lesson plans will evolve, when you learn new methods for safety, modifications, and how to help Yoga students with ailments.
Planning and preparation are a part of each day, as you get ready for each Yoga class. You must also write down your daily, weekly, monthly, and annual goals. This will propel you to a level of Yoga teaching beyond your ?wildest dreams.? This method is a matter of positive visualization and using positive energy for the good of those you come into contact with. You will be shocked to see your written goals become reality, but written goals do come true quite often.
Setting a pace is a matter of being reasonable with yourself and those around you. This may sound strange, but I have seen Yoga teachers push themselves too far. Life is a journey, not a race, and the rewards of pacing yourself will be plentiful, if you allow yourself the time to ?stop and smell the flowers.?
Ambition is the final key, but based upon what I have already said, all aspirations should be ?kept in check.? Never look at life from a linear viewpoint. Enjoy your loved ones and friends, as you work toward becoming an exceptional Yoga teacher. This will be your holistic path to success.
? Copyright 2006 ? Paul Jerard / Aura Publications
Paul Jerard is a co-owner and the director of Yoga teacher training at: Aura Wellness Center, in North Providence, RI. He has been a certified Master Yoga teacher since 1995. He is a master instructor of martial arts, with multiple Black Belts, four martial arts teaching credentials, and was recently inducted into the USA Martial Arts Hall of Fame. He teaches Yoga, martial arts, and fitness to children, adults, and seniors in the greater Providence area. Recently he wrote: Is Running a Yoga Business Right for You? For Yoga students, who may be considering a new career as a Yoga teacher. http://www.yoga-teacher-training.org/index.html
February 25, 2009
Insider Secrets to the Business of Teaching Yoga, Part 2
Which would you prefer to be: A rich Yoga Guru or poor Yoga Guru? There are two financial paths for Yoga teachers to follow. As a Yoga teacher, you have a choice ? name your price with pride, or keep your head low, and take what you get. Think about your family, kids, lifestyle, vacation, and retirement. Do you really want to taste much poverty or any at all? Each time you take payments, for teaching Yoga sessions, remember your family.
A side note about poverty: If you have tasted it once in your life, you don?t want to taste it again. I found nothing particularly enlightening about going to bed on an empty stomach as a child. The Salvation Army Store has better clothes than I had. It did teach me humility and never to look down on others who are less privileged than I am. Why not put that into practice now and forget about poverty? It?s not a glamorous lifestyle and not a good image for a Yoga teacher.
As your Yoga business grows, have someone else in your Yoga studio do the tuition collecting, so you don?t have to be associated with the billing and collecting. To be honest, that?s what I do. It?s easy for me to bend and fall for a sob story. On the other hand, I have learned to point Yoga students toward the office for handling these matters; and I do not take payments for Yoga lessons.
The office, within our Yoga studio, has a job to do and so do I. My job is to teach Yoga classes and mentor Yoga teachers. The Office Administrator?s job is to see we stay in the Yoga teaching business. Sure, I look at the figures ? almost daily, but I don?t interfere in the operation of a ?fine-tuned machine.?
It wasn?t always like this. I was guilty of taking little, or nothing, for teaching Yoga, and getting no respect. It could have stayed that way, but I compiled this Yoga business and marketing formula, which will help you avoid my past mistakes and change your attitude about yourself, forever.
It started with motivational cassette tapes in the car. I needed to keep my spirits up, in transit, teaching Yoga by day and Martial Arts by night. With all that work, I should have been on ?easy street?, you might think. Think again, I was bashful about asking for a fair market price for teaching Yoga and Martial Arts.
? Copyright 2006 ? Paul Jerard / Aura Publications
Paul Jerard is a co-owner and the director of Yoga teacher training at: Aura Wellness Center, in North Providence, RI. He has been a certified Master Yoga teacher since 1995. He is a master instructor of martial arts, with multiple Black Belts, four martial arts teaching credentials, and was recently inducted into the USA Martial Arts Hall of Fame. He teaches Yoga, martial arts, and fitness to children, adults, and seniors in the greater Providence area. Recently he wrote: Is Running a Yoga Business Right for You? For Yoga students, who may be considering a new career as a Yoga teacher. http://www.yoga-teacher-training.org/index.html
A side note about poverty: If you have tasted it once in your life, you don?t want to taste it again. I found nothing particularly enlightening about going to bed on an empty stomach as a child. The Salvation Army Store has better clothes than I had. It did teach me humility and never to look down on others who are less privileged than I am. Why not put that into practice now and forget about poverty? It?s not a glamorous lifestyle and not a good image for a Yoga teacher.
As your Yoga business grows, have someone else in your Yoga studio do the tuition collecting, so you don?t have to be associated with the billing and collecting. To be honest, that?s what I do. It?s easy for me to bend and fall for a sob story. On the other hand, I have learned to point Yoga students toward the office for handling these matters; and I do not take payments for Yoga lessons.
The office, within our Yoga studio, has a job to do and so do I. My job is to teach Yoga classes and mentor Yoga teachers. The Office Administrator?s job is to see we stay in the Yoga teaching business. Sure, I look at the figures ? almost daily, but I don?t interfere in the operation of a ?fine-tuned machine.?
It wasn?t always like this. I was guilty of taking little, or nothing, for teaching Yoga, and getting no respect. It could have stayed that way, but I compiled this Yoga business and marketing formula, which will help you avoid my past mistakes and change your attitude about yourself, forever.
It started with motivational cassette tapes in the car. I needed to keep my spirits up, in transit, teaching Yoga by day and Martial Arts by night. With all that work, I should have been on ?easy street?, you might think. Think again, I was bashful about asking for a fair market price for teaching Yoga and Martial Arts.
? Copyright 2006 ? Paul Jerard / Aura Publications
Paul Jerard is a co-owner and the director of Yoga teacher training at: Aura Wellness Center, in North Providence, RI. He has been a certified Master Yoga teacher since 1995. He is a master instructor of martial arts, with multiple Black Belts, four martial arts teaching credentials, and was recently inducted into the USA Martial Arts Hall of Fame. He teaches Yoga, martial arts, and fitness to children, adults, and seniors in the greater Providence area. Recently he wrote: Is Running a Yoga Business Right for You? For Yoga students, who may be considering a new career as a Yoga teacher. http://www.yoga-teacher-training.org/index.html
Insider Secrets to the Business of Teaching Yoga, Part 3
In my early years of teaching Yoga, all I accomplished was to run myself ragged and have nothing to show for it. I knew how to find work, as a Yoga teacher. That?s the marketing part of the Yoga business, but I needed self-esteem, which I found in audio books from the self-improvement and business sections of bookstores.
These types of audio books serve as an inexpensive coach, and when you put some of the knowledge into practice, you will see results. The number of times you play them back is important too. This will burn the lessons deeply into your memory. Yoga teachers need to build their self-esteem too.
Since that time, I am never frustrated in traffic. I am not wasting all my time listening to a song for the 300th time, disc jockey antics that have lost any shock effect, or commercials. Seriously, I listen to the radio once in a great while, but the programming and songs don?t change much.
Here is a list of audio books I recommend for the knowledge and the positive attitude adjustment. Some are no surprise, and most are classics.
How to Win Friends and Influence People by Dale Carnegie
The Power of Positive Thinking by Dr. Norman Vincent Peale
Can’t Lose Sales Tips From The World’s Greatest Salesman by Joe Girard
How To Close Every Sale by Joe Girard
Creating Your World the Way You Really Want It by Wayne Dyer & Deepak Chopra
Think and Grow Rich by Napoleon Hill
Zig Ziglar’s Secrets of Closing the Sale by Zig Ziglar
I can hear some of you now. ?I want to teach Yoga, not learn how to sell cars.? Personally, I never bought a car from a salesperson I didn?t like. Think about that, the next time you show a prospective Yoga student around your studio.
When human contact is involved in the selling process, people virtually buy the salesperson or the ?Yoga instructor.? You as a Yoga teacher, sell something everyday; it?s a ticket to better quality living. If a Yoga student stays long enough, he or she learns that Yoga works and you told them the truth.
My wife, Marie, and I bought five consecutive cars from the same salesperson because we liked her and she was honest. We would buy another from her, to this day, except that she retired.
? Copyright 2006 ? Paul Jerard / Aura Publications
Paul Jerard is a co-owner and the director of Yoga teacher training at: Aura Wellness Center, in North Providence, RI. He has been a certified Master Yoga teacher since 1995. He is a master instructor of martial arts, with multiple Black Belts, four martial arts teaching credentials, and was recently inducted into the USA Martial Arts Hall of Fame. He teaches Yoga, martial arts, and fitness to children, adults, and seniors in the greater Providence area. Recently he wrote: Is Running a Yoga Business Right for You? For Yoga students, who may be considering a new career as a Yoga teacher. http://www.yoga-teacher-training.org/index.html
These types of audio books serve as an inexpensive coach, and when you put some of the knowledge into practice, you will see results. The number of times you play them back is important too. This will burn the lessons deeply into your memory. Yoga teachers need to build their self-esteem too.
Since that time, I am never frustrated in traffic. I am not wasting all my time listening to a song for the 300th time, disc jockey antics that have lost any shock effect, or commercials. Seriously, I listen to the radio once in a great while, but the programming and songs don?t change much.
Here is a list of audio books I recommend for the knowledge and the positive attitude adjustment. Some are no surprise, and most are classics.
How to Win Friends and Influence People by Dale Carnegie
The Power of Positive Thinking by Dr. Norman Vincent Peale
Can’t Lose Sales Tips From The World’s Greatest Salesman by Joe Girard
How To Close Every Sale by Joe Girard
Creating Your World the Way You Really Want It by Wayne Dyer & Deepak Chopra
Think and Grow Rich by Napoleon Hill
Zig Ziglar’s Secrets of Closing the Sale by Zig Ziglar
I can hear some of you now. ?I want to teach Yoga, not learn how to sell cars.? Personally, I never bought a car from a salesperson I didn?t like. Think about that, the next time you show a prospective Yoga student around your studio.
When human contact is involved in the selling process, people virtually buy the salesperson or the ?Yoga instructor.? You as a Yoga teacher, sell something everyday; it?s a ticket to better quality living. If a Yoga student stays long enough, he or she learns that Yoga works and you told them the truth.
My wife, Marie, and I bought five consecutive cars from the same salesperson because we liked her and she was honest. We would buy another from her, to this day, except that she retired.
? Copyright 2006 ? Paul Jerard / Aura Publications
Paul Jerard is a co-owner and the director of Yoga teacher training at: Aura Wellness Center, in North Providence, RI. He has been a certified Master Yoga teacher since 1995. He is a master instructor of martial arts, with multiple Black Belts, four martial arts teaching credentials, and was recently inducted into the USA Martial Arts Hall of Fame. He teaches Yoga, martial arts, and fitness to children, adults, and seniors in the greater Providence area. Recently he wrote: Is Running a Yoga Business Right for You? For Yoga students, who may be considering a new career as a Yoga teacher. http://www.yoga-teacher-training.org/index.html
Insider Secrets to Marketing Your Yoga Teaching Service, Part 3
Another clear fact about Internet advertising, for your Yoga teaching services, is the return-on-investment is there. Let?s face it, only people my age, or older, still read the Yellow Pages. Forget the papers, unless you can afford to be on the front page or right next to a mailing label. Most of the people who read the paper, from cover to cover, are older than I am and have a lot of time. Most of them don?t advise their younger family members to participate in Yoga. There are a few exceptions; it?s just not the rule.
The bottom line is that you will never find a better advertising tool, at this time, than your own web site. You can get a free web site, Blog, or a paid web site for next to nothing (average $150 per year). If you can?t do it, find someone young who will. If you are like me, and you want to do it yourself and have your hand held, go to Network Solutions. You can get a ?start up? site for around $75 per year.
There are always better deals around the Internet, but the Network Solutions template sites are ?user friendly? for the less technical people like me. You don?t have to know HTML, and even a dinosaur like me can learn how to put one together over a weekend. If you have your written content in a Microsoft Word format, and some pictures ready to go; you will be up and running in a day.
The only drawback with templates, or template sites, is that some are not search engine friendly. This will have an adverse effect on your search engine rankings, but if you are reaching into a specific geographic area, with specific keywords such as ?Los Angeles Yoga,? you have only so many Yoga teachers struggling for a front page rank. Some templates are more search engine friendly than others, so you should do some research before purchasing anything.
In other words, you are not competing with every Yoga studio and Ashram on the Internet. My studio in North Providence is not relevant to the Yoga student searching for classes in Los Angeles. The keywords that I focus on are related to my geographic area and to the services specific to our wellness center.
Therefore, the competition for any local Yoga teacher, within a specific geographic area, is limited. So, it should not be hard to establish yourself in the rankings, even if you are located in a large city. Every large city has specific keywords that refer to the exact neighborhood where you teach Yoga.
It does not matter if another Yoga teacher comes up first under the keywords ?California Yoga,? if a prospective Yoga student Lives at the other end of the state.
? Copyright 2006 ? Paul Jerard / Aura Publications
Paul Jerard is a co-owner and the director of Yoga teacher training at: Aura Wellness Center, in North Providence, RI. He has been a certified Master Yoga teacher since 1995. He is a master instructor of martial arts, with multiple Black Belts, four martial arts teaching credentials, and was recently inducted into the USA Martial Arts Hall of Fame. He teaches Yoga, martial arts, and fitness to children, adults, and seniors in the greater Providence area. Recently he wrote: Is Running a Yoga Business Right for You? For Yoga students, who may be considering a new career as a Yoga teacher. http://www.yoga-teacher-training.org/index.html
The bottom line is that you will never find a better advertising tool, at this time, than your own web site. You can get a free web site, Blog, or a paid web site for next to nothing (average $150 per year). If you can?t do it, find someone young who will. If you are like me, and you want to do it yourself and have your hand held, go to Network Solutions. You can get a ?start up? site for around $75 per year.
There are always better deals around the Internet, but the Network Solutions template sites are ?user friendly? for the less technical people like me. You don?t have to know HTML, and even a dinosaur like me can learn how to put one together over a weekend. If you have your written content in a Microsoft Word format, and some pictures ready to go; you will be up and running in a day.
The only drawback with templates, or template sites, is that some are not search engine friendly. This will have an adverse effect on your search engine rankings, but if you are reaching into a specific geographic area, with specific keywords such as ?Los Angeles Yoga,? you have only so many Yoga teachers struggling for a front page rank. Some templates are more search engine friendly than others, so you should do some research before purchasing anything.
In other words, you are not competing with every Yoga studio and Ashram on the Internet. My studio in North Providence is not relevant to the Yoga student searching for classes in Los Angeles. The keywords that I focus on are related to my geographic area and to the services specific to our wellness center.
Therefore, the competition for any local Yoga teacher, within a specific geographic area, is limited. So, it should not be hard to establish yourself in the rankings, even if you are located in a large city. Every large city has specific keywords that refer to the exact neighborhood where you teach Yoga.
It does not matter if another Yoga teacher comes up first under the keywords ?California Yoga,? if a prospective Yoga student Lives at the other end of the state.
? Copyright 2006 ? Paul Jerard / Aura Publications
Paul Jerard is a co-owner and the director of Yoga teacher training at: Aura Wellness Center, in North Providence, RI. He has been a certified Master Yoga teacher since 1995. He is a master instructor of martial arts, with multiple Black Belts, four martial arts teaching credentials, and was recently inducted into the USA Martial Arts Hall of Fame. He teaches Yoga, martial arts, and fitness to children, adults, and seniors in the greater Providence area. Recently he wrote: Is Running a Yoga Business Right for You? For Yoga students, who may be considering a new career as a Yoga teacher. http://www.yoga-teacher-training.org/index.html
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